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The Impacts of User Experience on User Loyalty Based on O2O Innovation Platform被引量:10收藏 分享
作者:Pei, Yilei Xue, Wanxin Yang, Yong Li, Dandan Li, Yi
机构:Cent Univ Finance & Econ;Beijing Union Univ;Beijing Union Univ
来源:JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS  2019
关键词:Effect Mechanism   O2O Innovation Platform   Technology acceptance Model (TAM)   User Experience   User Loyalty  
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The Impacts of User Experience on User Loyalty Based on O2O Innovation Platform被引量:1收藏 分享
作者:Yilei Pei Wanxin Xue Yong Yang Dandan Li Yi Li
机构: Bus. Sch.; Manage. Coll.; Teachers' Coll.
来源:Journal of Electronic Commerce in Organizations  0
关键词:consumer behaviour - customer satisfaction - electronic commerce - Internet - mobile computing - statistical analysis - user interfaces  
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