文献类型：期刊文献

英文题名：The Impacts of User Experience on User Loyalty Based on O2O Innovation Platform

作者：Yilei Pei[1]; Wanxin Xue[2]; Yong Yang[3]; Dandan Li[2]; Yi Li[2]

机构：[1] Bus. Sch., Beijing Union Univ., Beijing, China; [2] Manage. Coll., Beijing Union Univ., Beijing, China; [3] Teachers' Coll., Beijing Union Univ., Beijing, China

第一机构：北京联合大学

年份：0

卷号：17

期号：2

起止页码：79-87

外文期刊名：Journal of Electronic Commerce in Organizations

收录：EI(收录号：18762143)

语种：英文

外文关键词：consumer behaviour - customer satisfaction - electronic commerce - Internet - mobile computing - statistical analysis - user interfaces

摘要：In the age of the experience economy, the rapid development of O2O platform makes the study on user experience become important. Based on technology acceptance model (TAM), this article discusses user loyalty from the perspective of user experience; introduces user satisfaction; develops the structure model of relationships between user experience and user loyalty based on O2O innovation platform; uses structural equation model (SEM) and verifies the theoretical hypothesis through the questionnaire of 201 O2O platform users. The study finds that the usefulness and ease of use of O2O platform interact with each other, the usefulness and ease of use of O2O platform have a significant positive impact on user experience. This in turn leads to the user experience of O2O platform has a significant positive impact on user satisfaction, and user satisfaction of the O2O platform has a significant positive impact on user loyalty. The conclusions reveal the effect mechanism between user experience and user loyalty based on O2O innovation platform.