文献类型：期刊文献

英文题名：The Impacts of User Experience on User Loyalty Based on O2O Innovation Platform

作者：Pei, Yilei[1];Xue, Wanxin[2];Yang, Yong[3];Li, Dandan[2];Li, Yi[2]

第一作者：Pei, Yilei

通讯作者：Pei, YL[1]

机构：[1]Cent Univ Finance & Econ, Beijing Union Univ & Business Sch, Management Coll, Beijing, Peoples R China;[2]Beijing Union Univ, Management Coll, Beijing, Peoples R China;[3]Beijing Union Univ, Teachers Coll, Beijing, Peoples R China

第一机构：Cent Univ Finance & Econ, Beijing Union Univ & Business Sch, Management Coll, Beijing, Peoples R China

通讯机构：[1]corresponding author), Cent Univ Finance & Econ, Beijing Union Univ & Business Sch, Management Coll, Beijing, Peoples R China.

年份：2019

卷号：17

期号：2

起止页码：79-87

外文期刊名：JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS

收录：Scopus(收录号：2-s2.0-85061482771);WOS:【ESCI(收录号:WOS:000511131200008)】；

基金：The paper is supported by Beijing Social Science Fund (17GLC050), Premium Funding Project for Academic Human Resources Development in Beijing Union University (BPHR2018CS14), National Social Science Fund (2015YZD03) & (16BGL037), National Science and Technology Support Project (2015BAH15F01). Thanks to the corresponding author Wanxin Xue.

语种：英文

外文关键词：Effect Mechanism; O2O Innovation Platform; Technology Acceptance Model (TAM); User Experience; User Loyalty

摘要：In the age of the experience economy, the rapid development of O2O platform makes the study on user experience become important. Based on technology acceptance model (TAM), this article discusses user loyalty from the perspective of user experience; introduces user satisfaction; develops the structure model of relationships between user experience and user loyalty based on O2O innovation platform; uses structural equation model (SEM) and verifies the theoretical hypothesis through the questionnaire of 201 O2O platform users. The study finds that the usefulness and ease of use of O2O platform interact with each other, the usefulness and ease of use of O2O platform have a significant positive impact on user experience. This in turn leads to the user experience of O2O platform has a significant positive impact on user satisfaction, and user satisfaction of the O2O platform has a significant positive impact on user loyalty. The conclusions reveal the effect mechanism between user experience and user loyalty based on O2O innovation platform.