文献类型：期刊文献

中文题名：明信片旅游市场的消费特征与偏好研究

英文题名：Study on Consumption Characteristics and Preferences of Postcard Tourism Market

作者：赵瑞克[1];刘敏[1];黄先开[1]

第一作者：赵瑞克

机构：[1]北京联合大学旅游学院

第一机构：北京联合大学旅游学院

年份：2015

卷号：31

期号：2

起止页码：216-220

中文期刊名：资源开发与市场

外文期刊名：Resource Development & Market

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;CSSCI:【CSSCI_E2014_2016】；

基金：国家自然科学基金面上项目(编号:71373023);北京市社会社学与自然社会协同创新研究基地项目(编号:2013SZJD005)

语种：中文

中文关键词：明信片旅游市场;消费特征;购买偏好

外文关键词：postcard tourism market; consumption characteristics; purchasing preference

摘要：基于前人的研究,以北京南锣鼓巷购买明信片的旅游者为调查对象,通过问卷调查与个别访谈,使用SPSS20.0软件对明信片旅游市场的消费特征与偏好进行研究,获得了明信片旅游的主要目标群体、购买动机、购买渠道、邮寄对象、旅游者偏爱的明信片主题类型和风格等结论。以此为基础,进行国内外研究的对比,进一步验证了研究结论的普遍性以及与国外的差异性,以期为我国明信片旅游市场的发展提供科学参考。
Based on previous studies, this paper tried to do an empirical research on consumption characteristics and preferences of postcards market through questionnaire and personal interview, and it regarded the mass tourists buying postcards in Nanluoguxiang -- A Tour Commercial Street in Beijing as the main subject. Then the data collected was analyzed by SPSS20.0 software. The conclusions included the main purchasing groups, purchasing motivation, purchasing channels, mailing object, tourists prefer to postcards with the themes and styles. On this basis, this study compared studies at home and abroad to prove the universality of this finding and its difference from overseas researches. It was expected that this research could provide a scientific reference for Chinese tourism related to postcards.