文献类型：期刊文献

英文题名：'To market, to market': uncovering Daigou touristscapes within Chinese outbound tourism

作者：Zhang, Xiaoyu (Nancy)[1];Tham, Aaron[2];Liu, Yulin[3];Spinks, Wendy[2];Wang, Liang[4]

第一作者：张晓宇

通讯作者：Tham, A[1]

机构：[1]Beijing Union Univ, Tourism Coll, Beijing, Peoples R China;[2]Univ Sunshine Coast, Usc Business Sch, 90 Sippy Downs Dr, Sippy Downs, Qld 4556, Australia;[3]Queensland Univ Technol, Student Success Grp Learning & Teaching Unit, Brisbane, Qld, Australia;[4]Zhejiang Univ, Sch Management, Hangzhou, Peoples R China

第一机构：北京联合大学旅游学院

通讯机构：[1]corresponding author), Univ Sunshine Coast, Usc Business Sch, 90 Sippy Downs Dr, Sippy Downs, Qld 4556, Australia.

年份：2021

卷号：17

期号：4

起止页码：549-569

外文期刊名：JOURNAL OF CHINA TOURISM RESEARCH

收录：WOS:【ESCI(收录号:WOS:000688036600001)】；

基金：This work was supported by the R&D Program of Beijing Municipal Education Commission (SM202111417007).

语种：英文

外文关键词：Cross-border commerce; shopping tourism; china outbound tourists; wechat; digital payments

摘要：Daigou may be simply understood as purchasing on behalf of others. However, as an informal economy, Daigou trade between buyers and sellers is now a lucrative market and has emerged as a distinctive tourism segment. While Daigou occurs on the back of technological platforms that facilitate electronic commerce between customer to customer, academic literature on Daigou from a Chinese outbound tourism perspective remains scarce. Prompted by this dearth in knowledge, this research explores the emerging practices of Daigou tourists as a subset of Chinese outbound tourism through an online questionnaire survey conducted with 300 respondents from Beijing, Shanghai, and Guangzhou. Through descriptive statistics and Multiple Correspondence Analysis, the research revealed that Daigou tourism is a heterogenous market and are driven by product quality, profit margins and country of origin associations. This offers distinct theoretical and managerial contributions and elucidates a more nuanced understanding of the Daigou phenomenon as a fluid, under-regulated and micro-entrepreneurial practice in tourism.