文献类型：期刊文献

英文题名：From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival

作者：Shi, Fangfang[1];Ji, Shaojun[2];Weaver, David[3];Huang, Ming-Feng[1]

第一作者：Shi, Fangfang

通讯作者：Ji, SJ[1]

机构：[1]Dongbei Univ Finance & Econ, Surrey Int Inst, Dalian, Peoples R China;[2]Beijing Union Univ, Tourism Coll, Beijing, Peoples R China;[3]Queensland Univ Technol, QUT Business Sch, Sch Management, Brisbane, Qld, Australia

第一机构：Dongbei Univ Finance & Econ, Surrey Int Inst, Dalian, Peoples R China

通讯机构：[1]corresponding author), Beijing Union Univ, Tourism Coll, Beijing, Peoples R China.|[1141732]北京联合大学旅游学院;[11417]北京联合大学;

年份：2022

卷号：34

期号：3

起止页码：885-907

外文期刊名：INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT

收录：;Scopus(收录号：2-s2.0-85120404018);WOS:【SSCI(收录号:WOS:000724787100001)】；

基金：The research is supported by the Youth Research Grant of LiaoNing Provincial Federation Social Science Circles (2021lslqnkt-013).

语种：英文

外文关键词：Segmentation; Chinese wine market; Market evolvement; Wine festivals

摘要：Purpose This study aims to examine the components and evolution of the Chinese wine festival market using the Dalian International Wine and Dine Festival (DIWDF) as a case study. Design/methodology/approach Adopting a longitudinal approach, survey data were collected from attendees of the first, fifth and seventh DIWDF in 2012, 2016 and 2018, respectively. Cluster analysis segmented attendees by wine and festival experience and consumption features. Comparative analysis was conducted to examine segment differences by demography, festival motivation, satisfaction and intention. Changes in segments over time were examined across the three times. Findings The following three clusters were identified: "wine-novice fest-newbies," "occasional drinker fest-goers" and "wine-lover fest-enthusiasts." Over the study period, the proportion of "wine-lover fest-enthusiasts" increased significantly while the percentages of the other two segments decreased, demonstrating the evolution of the Chinese wine festival market and their consumer impacts. Practical implications This study offers straightforward indicators of market value via consumption features for both wine businesses and festival organizers. The characteristics of the segments and their inter-linkage have important implications for developing product mix, targeting strategies, festival service design and market development. Originality/value This is the first known empirical research globally to investigate relationships among market segments both horizontally (differences between segments) and vertically (development over time) and to incorporate both wine- and festival-related consumption features.