文献类型：会议论文

英文题名：Discussion on the application of virtual situation design of electronic shopping

作者：Fan, Jie[1]; Chen, Yuxi[1]; Lou, Yongzhi[1]

通讯作者：Fan, J.

机构：[1] Department of Multimedia Art Design, Beijing Union University, Beijing, China

第一机构：北京联合大学艺术学院

会议论文集：2011 International Conference on E-Business and E-Government, ICEE2011 - Proceedings

会议日期：6 May 2011 through 8 May 2011

会议地点：Shanghai

语种：英文

外文关键词：Consumer behavior - e-government - Electronic commerce - Virtual reality

摘要：Currently virtual reality technology has a positive impact on the consumers' behavior of online shopping. The interface design of the three-dimensional dynamic visual sense meets the more people's experience of visual perception from technical point of view. But there is little research on the virtual situation design of electronic shopping. The paper clarifies that virtual reality technology shall be combined with situation design through the animation experiments on the hypothetical shopping situation. If technology is combined with the design, consumers' friendly user experience will be improved. People will get more pleasure from online shopping. And it elaborates the principles and methods of design. ? 2011 IEEE.