文献类型：会议论文

英文题名：Study on Consumer Behavior in Beijing's Inbound Tourists from the Main Generating Countries

作者：Sun Mengyang[1];Lian Yuejuan[1];Zhao Xiaoyan[1]

第一作者：孙梦阳

通讯作者：Sun, MY[1]

机构：[1]Beijing Union Univ, Tourism Coll, Beijing 100101, Peoples R China

第一机构：北京联合大学旅游学院

通讯机构：[1]corresponding author), Beijing Union Univ, Tourism Coll, Beijing 100101, Peoples R China.|[1141732]北京联合大学旅游学院;[11417]北京联合大学;

会议论文集：8th International Symposium on Development of Small and Medium-Sized Enterprises

会议日期：OCT 23-25, 2015

会议地点：Hainan Ind Econ Inst, Haikou, PEOPLES R CHINA

主办单位：Hainan Ind Econ Inst

语种：英文

外文关键词：Inbound tourist; Tourism consumer behavior; Overseas promotion

摘要：Beijing's inbound tourism appeared to be in a declining tendency in recent years. How to develop Beijing's inbound tourism promotion more effectively, improve inbound tourists' satisfaction and design tourism products, and the behavior pattern of the major countries tourists become an important research field. In this paper, the market is based on the results of a questionnaire and analysis of four main tourist generating countries regarding consumer preference and decision pattern. It is of great theoretical and practical significance to a tourist destination to maintain inbounds of tourism development in a smooth and healthy manner.