文献类型：期刊文献

中文题名：在华跨国零售商与我国供应商交易冲突新动向及关系协调

英文题名：New Trend of Trade Conflict and Relation Coordination between Multinational Retailers in China and Chinese Domestic Suppliers

作者：王瑞丰[1]

第一作者：王瑞丰

机构：[1]北京联合大学商务学院

第一机构：北京联合大学商务学院

年份：2010

期号：2

起止页码：6-11

中文期刊名：北京工商大学学报：社会科学版

收录：人大复印报刊资料;CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2008】；CSSCI:【CSSCI2010_2011】；

语种：中文

中文关键词：零供矛盾;交易关系

外文关键词：The trade conflicts of supply and marketing; The relationship of trade

摘要：在华跨国零售与我国供应商交易矛盾由来已久,且持续不断。当今市场环境下跨国零售商与我国供应商的交易冲突出现新的动向,矛盾聚集在"交易合同"的不平等;交易价格不公平;交易费用不稳定;交易发票的不规范等方面。在华跨国零售商与我国供应商的交易冲突是流通领域变革背景所致,是买方市场势力的体现,也是我国相关法规疏漏的反映,还是我国市场经济转型阶段,行为协会整体作用缺失的缘故,更是零供双方市场力量对比失衡的结果。因此,在认识层面上需要超前意识,以经济全球化的视角审视零供矛盾机理;以动态的眼光关注零供关系的发展趋势;在政策、制度层面上,需要加大控制力度和执行力度,以规范在华跨国零售商和我国供应商利益关系;在法律层面上,需要系统地构建法令法规,以约束在华跨国零售商和我国供应商利益关系;在行为层面上,一方面抑制跨国零售商在华市场的买方强势,削弱其商品交易的相对优势地位,另一方面扶持我国供应商的卖方弱势,增强其商品交易的竞争地位。以此协调在华跨国零售商与我国供应商的交易关系。
In China, between multinational retailers and Chinese domestic suppliers, the trade conflict is long-standing, even growing up. Obviously, the trade conflict shows a new trend between multinational retailers and Chinese domestic suppliers in the current market. Now the contradictions mainly focus on inequality in ＂transaction contract＂ , unfairness of transaction price, instability of transaction costs and non-standard transaction invoice. As a matter of fact, the trade conflict is the result of the transformation in circulation domain, which not only embodies the buyer＇s market power but also reflects the lack of relevant policies, laws and regulations in China. Besides, it is due to the lack of an overall role of industrial associations at the transformation stage of China＇ s market economy. Moreover, it is due to the imbalance in market power between muhinational retailers and Chinese domestic suppliers. Therefore, we should recognize the need for forward-thinking to examine the contradiction mechanism from the perspective of economic globalization and focus on the development of relations with a dynamic vision between multinational retailers and Chinese domestic suppliers. In the policy and system, we should strengthen the force of control and enforcement. In law, ？ we should build the laws and regulations systematically in order to regulate and restrict the interest relations between multinational retailers and Chinese domestic suppliers. In behavior, on one hand, we should suppress the buyer＇s market power of multinational retailers to weaken their comparative advantage in commodity trading, on the other hand, we should sup- port Chinese domestic suppliers to get out of the seller＇ s disadvantage and enhance their competitive position in commodity trading, which thereby can coordinate the trade relations between multinational retailers and Chinese domestic suppliers.