文献类型：期刊文献

英文题名：Why Do Viewers Engage in Video Game Streaming? The Perspective of Cognitive Emotion Theory and the Moderation Effect of Personal Characteristics

作者：Xu, Xiao-Yu[1];Niu, Wen-Bo[1];Jia, Qing-Dan[2];Nthoiwa, Lebogang[2];Li, Li-Wei[3]

第一作者：Xu, Xiao-Yu

通讯作者：Jia, QD[1];Li, LW[2]

机构：[1]Xian Int Univ, Business Sch, Xian 710077, Peoples R China;[2]Xi An Jiao Tong Univ, Sch Econ & Finance, Xian 710049, Peoples R China;[3]Beijing Union Univ, Sch Management, Beijing 100101, Peoples R China

第一机构：Xian Int Univ, Business Sch, Xian 710077, Peoples R China

通讯机构：[1]corresponding author), Xi An Jiao Tong Univ, Sch Econ & Finance, Xian 710049, Peoples R China;[2]corresponding author), Beijing Union Univ, Sch Management, Beijing 100101, Peoples R China.|[1141755]北京联合大学管理学院;[11417]北京联合大学;

年份：2021

卷号：13

期号：21

外文期刊名：SUSTAINABILITY

收录：;Scopus(收录号：2-s2.0-85118189999);WOS:【SSCI(收录号:WOS:000719194500001)，SCI-EXPANDED(收录号:WOS:000719194500001)】；

基金：This research was funded by: 1. Shaanxi Philosophy and Social Sciences Major Theoretical and Realistic Research Project, Research on the Construction of Distribution Channels of Shaanxi Characteristic Agricultural Products "Agricultural Consumers," Project No: 2021DN0318. 2. Xi'an social science planning fund project, research on high quality development countermeasures of digital village in Xi'an, Project No: JX50. 3. Academic Research Projects of Beijing Union University (No.SK70202102; JS10202006).

语种：英文

外文关键词：video game streaming; cognitive emotion theory; positive emotion; personal characteristics; engagement

摘要：Video game streaming (VGS) has attracted millions of users and shown unprecedented growth globally. With technological development, these appealing media have largely influenced the sustainable development of society and the economy. VGS creates a pleasant atmosphere and provides various novel features to please the viewers, induce positive emotions, and facilitate users' engagement. Integrating several personal characteristics as moderators, this study applied cognitive emotion theory to explore the antecedent of viewers' engagement in VGS. Using 308 empirical data, the research results reveal that broadcaster attractiveness and the para-social relationship are positively associated with the viewers' positive emotion, which eventually leads to engagement. In addition, personal characteristics play significant roles as moderators between VGS features and the viewers' positive emotions. The results provide theoretical implications for VGS research and useful insights for VGS platform managers and policymakers to enable a sustainable profit model and the growth of VGS.