文献类型：期刊文献

中文题名：农业文化遗产地研学游客保护行为仿真研究——以云南哈尼梯田为例

英文题名：Simulation study on tourist protection behavior of agricultural heritage sites under the background of rural revitalization A case study of Hani terraces in Yunnan Province

作者：姚灿灿[1];徐旻鹰[2];孙业红[3,4];王英[5];宋雨新[6]

第一作者：姚灿灿

机构：[1]浙江省农业科学院农村发展研究所,浙江杭州310021;[2]浙江机电职业技术学院,浙江杭州310053;[3]北京联合大学旅游学院,北京100101;[4]中国科学院地理科学与资源研究所,北京100101;[5]浙江旅游职业学院,浙江杭州311231;[6]北京联合大学应用文理学院,北京100101

第一机构：浙江省农业科学院农村发展研究所,浙江杭州310021

年份：2023

卷号：39

期号：11

起止页码：1559-1568

中文期刊名：资源开发与市场

外文期刊名：Resource Development & Market

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2020】；

基金：国家自然科学基金资助项目(编号:41971264)。

语种：中文

中文关键词：游客保护行为;研学旅游;仿真;农业文化遗产;哈尼梯田

外文关键词：tourist protection behavior;study tourism;simulation;agricultural heritage system;Hani rice terraces

摘要：坚持“以保护为中心,以发展为手段”的原则,实施农业文化遗产动态保护。以云南红河哈尼梯田研学游客为研究对象,基于场域理论,构建农业文化遗产研学游客行为仿真模型,实证研究研学旅游对农业文化遗产游客保护行为影响作用,探索农业文化遗产研学游客保护行为的影响因素。结论显示:(1)研学游客保护行为由周边环境与农业文化遗产知识、地方依恋、信息干预、自我概念共同作用;(2)从研学游客保护行为影响因素来看,农业文化遗产知识对游客保护行为具有正向的引导作用,尤其对于游客劝导型保护行为的影响最为显著;解说活动对于农业文化遗产地研学游客保护行为的实施有重要作用;研学强度、环境质量对衍生型研学游客和研学游客保护行为的影响不同;(3)对衍生型研学游客来说,环境质量感知对文化遵守型保护行为更为明显。对研学游客来说,环境质量感知对劝导型、消费传播型保护行为更加明显。
Adhere to the principle of protection as the center and development as the means,and implement dynamic protecti on of agricultural cultural heritage.Taking the research tourists in the Hani terraced fields of Honghe State in Yunnan Province as the research object,based on the field theory,this paper constructed a simulation model of the research tourists′behavior of agricultural heritage,and conducted an empirical study on the impact of research tourism on the protection behavior of agricultural heritage tourists,to further explore the influencing factors of the protection behavior of agricultural heritage research tourists.The conclusion showed that:①The protection behavior of research tourists was jointly influenced by the surrounding environment,agricultural heritage knowledge,local attachment,information intervention,and self-concept.②From the perspective of the influencing factors of tourist protection behavior in research,agricultural heritage knowledge had a positive guiding effect on tourist protection behavior,especially for the most significant impact on tourist persuasive protection behavior.Explanation activities played an important role in the implementation of tourist protection behavior in agricultural heritage research and learning.The impact of research intensity and environmental quality on the protective behavior of derivative research tourists and research tourists was different For derivative research tourists,environmental quality perception was more pronounced for cultural compliance based protection behavior.③For research tourists,the perception of environmental quality was more pronounced for persuasive and consumer communication protective behaviors.