文献类型：会议论文

英文题名：Research on Approaches of Building Self-owned Brands in Small and Medium Enterprises

作者：Ye Min[1];Lan Changxian[1];Zhao Bozhuang[1]

第一作者：叶敏

机构：[1]Beijing Union Univ, Sch Management, Beijing 100101, Peoples R China

第一机构：北京联合大学管理学院

会议论文集：International Small and Medium Enterprise Forum on SME Growth and Sustainability

会议日期：OCT 16, 2009

会议地点：Beijing, PEOPLES R CHINA

语种：英文

外文关键词：Small and medium enterprises (SMEs); Brand building; Ways

摘要：China's small and medium enterprises (SMEs) are flourishing and becoming an important force in the national economic development. However, brand building has not attracted enough attention and there are still many obstacles to its development. Building SMEs' self-owned brands will help expedite the development of China's economy and earn a high reputation for "Made-in-China" products in the global market. This paper analyses the meaning of building self-owned brand in SMEs, and explores ways to build self-owned brands.