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Perception in cultural heritage tourism: an analysis of tourists to the Beijing-Hangzhou Grand Canal, China    

文献类型:期刊文献

英文题名:Perception in cultural heritage tourism: an analysis of tourists to the Beijing-Hangzhou Grand Canal, China

作者:Zhang, Shuying[1,2];Liu, Jiaming[1,2,6];Pei, Tao[2,3];Chan, Chung-Shing[4];Gao, Caixia[1,2];Meng, Bin[5]

第一作者:Zhang, Shuying

通讯作者:Liu, JM[1]

机构:[1]Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Key Lab Reg Sustainable Dev Modeling, Beijing, Peoples R China;[2]Univ Chinese Acad Sci, Coll Resources & Environm, Beijing, Peoples R China;[3]Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, State Key Lab Resources & Environm Informat Syst, Beijing, Peoples R China;[4]Chinese Univ Hong Kong, Dept Geog & Resource Management, Sha Tin, Hong Kong, Peoples R China;[5]Beijing Union Univ, Coll Appl Arts & Sci, Beijing, Peoples R China;[6]11A Datun Rd, Beijing 100101, Peoples R China

第一机构:Chinese Acad Sci, Inst Geog Sci & Nat Resources Res, Key Lab Reg Sustainable Dev Modeling, Beijing, Peoples R China

通讯机构:[1]corresponding author), 11A Datun Rd, Beijing 100101, Peoples R China.

年份:2023

外文期刊名:JOURNAL OF TOURISM AND CULTURAL CHANGE

收录:;WOS:【SSCI(收录号:WOS:001007943900001)】;

基金:This work was supported by the Beijing Distinguished Professor Project of Beijing Union University; the Scientific Research Project of Beijing Union University [ZK40202001].

语种:英文

外文关键词:Cultural heritage tourism; tourists' perception; satisfaction; heritage protection; Beijing-Hangzhou Grand Canal

摘要:Based on two on-site questionnaire surveys in the Beijing-Hangzhou Grand Canal, this study identifies the constructs of tourists' perception by exploratory factor analysis, and proposes a relationship model. Then the complex relationships are explored by structural equation modelling. The results suggest heritage attraction and cultural experience positively affect tourists' attitude towards heritage protection, while cultural experience, service facilities and market conditions positively affect tourists' preference of tourism development. More importantly, tourists' attitude towards heritage protection positively affects preference of tourism development, and they affect satisfaction positively. This study offers suggestions for rationally optimizing management and promoting cultural heritage tourism development.

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