详细信息
文献类型:期刊文献
中文题名:我国旅游电子商务模式创新研究与平台设计
英文题名:Model Innovation and Platform Design of Tourism E-business in China
作者:于平[1];逯燕玲[2]
第一作者:于平
机构:[1]北京联合大学旅游学院;[2]北京联合大学应用文理学院
第一机构:北京联合大学旅游学院
年份:2011
期号:7
起止页码:179-182
中文期刊名:计算机与现代化
外文期刊名:Computer and Modernization
收录:CSTPCD
语种:中文
中文关键词:旅游电子商务;电子商务模式;电子商务平台;J2EE门户架构
外文关键词:tourism E-business; E-business models; E-business platform; J2EE portal framework
摘要:我国旅游电子商务现有四种基本模式,即信息发布型、旅游企业自主建站在线销售型、细分型旅游产品在线销售型、综合型旅游产品在线销售型。这些模式大多还停留在旅游电子商务的表层或初级水平,存在单调、雷同、缺乏个性和深度等局限性。本文首先对这四种旅游电子商务模式进行深入研究,然后从几个方面分析现有旅游电子商务模式存在的局限性,最后探索我国旅游电子商务模式的创新和发展方向,并给出旅游电子商务平台的系统设计。
There are four basic types of tourism E-business in China,they are namely information dissemination,tourism enterprise independent online sales,sub-type tourism products online sales and integrated tourism products online sales.These patterns are still in the primary level of E-commerce,they are dull,similar,and lack personality and depth.This article firstly does deep study of the four tourism E-business models,at the same time it cites relevant cases to illustrate,and then analyzes the current limitations existing in tourism E-business models from several aspects,finally explores the innovative E-business models of tourism and developing direction,and finds out the platform design of the E-business system.
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