文献类型：期刊文献

中文题名：酒店中国文化元素的运用及对顾客感知价值的影响研究

英文题名：Research on the Application of Chinese Cultural Elements in Hotel and its Influence on Customer Perceived Value

作者：田彩云[1];王瑶[2];杨劲松[3]

第一作者：田彩云

机构：[1]北京联合大学旅游学院,北京100101;[2]英国萨里大学,吉尔福德,GU27XH;[3]中国旅游研究院,北京100005

第一机构：北京联合大学旅游学院

年份：2020

卷号：18

期号：2

起止页码：32-38

中文期刊名：北京联合大学学报：人文社会科学版

收录：国家哲学社会科学学术期刊数据库;CSSCI:【CSSCI2019_2020】；

基金：北京市哲学社会科学规划项目“北京三山五园文化旅游价值分析评估及开发研究”(项目编号:15JGB112);北京联合大学人才强校优选计划“我国住宿业新型业态发展的实证研究”(项目编号:BPHR2017CS14)。

语种：中文

中文关键词：中国文化;文化元素;文化主题;顾客感知

外文关键词：Chinese culture;cultural elements;cultural theme;customer perceived

摘要：识别中国文化元素在酒店运用的顾客感知维度,测算其对顾客感知价值的影响,可以为中国酒店业的发展和中华文化的传承提供重要的参考价值。研究发现,顾客对中国文化元素在酒店感知的维度包含酒店中国特色文化产品、酒店中国文化建设、酒店中式建筑及装饰、酒店中式服务和酒店中国文化活动。各顾客感知维度均对顾客感知功能价值产生显著的正向影响。酒店中国特色文化产品、酒店中式服务、酒店中国文化建设和酒店中式建筑及装饰对顾客感知情感价值产生显著的正向影响。酒店中国特色文化产品、酒店中国文化建设和酒店中国文化活动对顾客感知社会价值具有显著的正向影响。酒店创新运用中国文化元素进行建设和发展,是其提升竞争优势和弘扬中国优秀文化的现实选择。
Identifying the customer perception dimension of Chinese cultural elements used in hotels and measuring its impact on customer perceived value can provide a significant reference value for the development of Chinese hotel industry and the inheritance of Chinese culture.This study shows that the dimensions of customers’perception of Chinese cultural elements in the hotel include hotel products with distinct Chinese characteristics,Chinese culture construction in hotels,Chinese architecture and decoration of hotels,Chinese-style service and Chinese cultural activities in hotels.Each dimension of customer perception has a significant positive impact on customer perceived functional value.Hotel products with distinct Chinese characteristics,Chinese-style service,Chinese cultural construction in hotels and Chinese architecture and decoration of hotels have a significant positive impact on customers’perceived emotional value.Hotel products with distinct Chinese characteristics,Chinese cultural construction in hotels and Chinese cultural activities in hotels have a significant positive impact on customers’perceived social value.Hotel innovation and the use of Chinese cultural elements for construction and development is a realistic choice to enhance its competitive advantage and carry forward unique Chinese culture.