文献类型：期刊文献

英文题名：RETRACTED ARTICLE: Research on the evaluation index system of product compatibility in online retailing

作者：Li, Liwei[1]; Wang, Xiaohong[1]; Tian, Ling[1]

第一作者：李立威

通讯作者：Li, L.

机构：[1] School of Management, Beijing Union University, Beijing 100101, China

第一机构：北京联合大学管理学院

年份：2010

卷号：3

起止页码：150-153

外文期刊名：Proceedings - 2010 3rd IEEE International Conference on Computer Science and Information Technology, ICCSIT 2010

收录：EI(收录号：20104413337610)

语种：英文

外文关键词：Computer science - Computers

摘要：Few conceptual papers have offered systematic and comprehensive frameworks to assess and evaluate the compatibility of products with online retailing. Thus, this paper provides an evaluation index system for the compatibility of products with online retailing from the perspectives of products, consumers and channels based on the current literature and marketing framework. For the product dimension, this paper constructs the indexes from the perspective of searching trait, shopping experience trait, value, and logistics dependence traits based on the general process of online shopping; For the consumer dimension, this paper constructs the indexes of age, income, gender, education level and occupation from the perspective of target market orientation; For the channel dimension, this paper constructs the indexes of interactivity, convenience, return channels, payment channels, delivery channels, credit rating or popularity, which refers to the usability of channels. ? 2010 IEEE.