文献类型：期刊文献

英文题名：Study of customer segmentation in E-business

作者：Tian, Ling[1]; Ren, Guangwen[1]

第一作者：田玲

通讯作者：Tian, L.

机构：[1] School of Management, Beijing Union University, 100101 Beijing, China

第一机构：北京联合大学管理学院

年份：2011

卷号：209 CCIS

期号：PART 2

起止页码：454-459

外文期刊名：Communications in Computer and Information Science

收录：EI(收录号：20113314244478)

语种：英文

外文关键词：Public relations - Electronic commerce

摘要：Along with the network popularization and e-business in-depth development, customer relationship management has attracted attention from a wide variety of professions. Segmenting customers effectively is the premise and guarantee to realize the targeted customer relationship management. Given that customers' dynamic and virtual characteristics under network environment, this article further details the conventional RFM index (Recency, Frequency, Monetary) after studying the conventional customer segmentation. As the standard of customer segmentation, the refined RMF receives a better result as it establishes a customer segmentation index system which fits various characteristics of e-business. ? 2011 Springer-Verlag Berlin Heidelberg.