文献类型：期刊文献

英文题名：A freight transport price optimization model with multi bounded-rational customers

作者：Li, Xueyan[1];Li, Jing[2]

通讯作者：Li, J[1]

机构：[1]Beijing Union Univ, Sch Management, 97 North Fourth Ring East Rd, Beijing 100101, Peoples R China;[2]Beijing Jiaotong Univ, Sch Econ & Management, 3 Shangyuan Village, Beijing 100044, Peoples R China

第一机构：北京联合大学管理学院

通讯机构：[1]corresponding author), Beijing Jiaotong Univ, Sch Econ & Management, 3 Shangyuan Village, Beijing 100044, Peoples R China.

年份：2021

卷号：48

期号：1

起止页码：477-504

外文期刊名：TRANSPORTATION

收录：;EI(收录号：20194607667190);Scopus(收录号：2-s2.0-85074645289);WOS:【SSCI(收录号:WOS:000493369600001)，SCI-EXPANDED(收录号:WOS:000493369600001)】；

基金：This work was supported by National Natural Science Fund of China (Grant No. 51778047).

语种：英文

外文关键词：Freight price; Multi-agent models; Bi-level programming; Complex network; Cumulative prospect theory

摘要：To analyze the effect of customer enterprises' behavior on freight transport markets with various products, a bi-level programming model for freight pricing is developed. The transport companies make decisions in the upper level, a large number of customer enterprises make decisions at the lower level. Cumulative prospect theory is adopted to depict customers' bounded rationality. The complex network model is introduced to construct the interactions among customer enterprises where the changes in their risk attitudes are depicted by dynamic evolution of their heterogeneous reference points. The existence of the generalized Nash equilibrium is proved and verified. A comparison of the optimal solutions of the new model and the traditional logit based choice model is conducted. The results show that (1) the new model fully embodies the characteristics of cumulative prospect theory and can also improve customers' utility; (2) the equilibrium freight price and the total profits of transport companies increase with increases in the customers' interaction intensity.