文献类型：会议论文

英文题名：A Case of Agricultural Product E-Marketplace Innovation in China

作者：Mu, Jing[1];Xue, Wanxin[1]

第一作者：Mu, Jing

通讯作者：Mu, J[1]

机构：[1]Beijing Union Univ, Dept Informat Management & Elect Business, Beijing, Peoples R China

第一机构：北京联合大学管理学院信息管理与电子商务系

通讯机构：[1]corresponding author), Beijing Union Univ, Dept Informat Management & Elect Business, Beijing, Peoples R China.|[11417161]北京联合大学管理学院信息管理与电子商务系;[11417]北京联合大学;[1141755]管理学院;

会议论文集：World Automation Congress (WAC)

会议日期：JUN 24-28, 2012

会议地点：Puerto Vallarta, MEXICO

语种：英文

外文关键词：B2B; e-marketplaces; Business mode; Agricultural Product

摘要：With the development of Information Technology and economics, e-commerce makes it possible that transaction occurs in low risk and low cost by virtual market, which fulfills communication among enterprises who owns their characteristics. However, it is not very popular for agricultural products to utilize the Internet to trade in China. This research project attempts to carry about research on a case of e-market to find development strategic of agricultural product transaction in China, A qualitative research approach was utilized to analyze the application of agricultural product e-marketplace The results of this study conclude that diversity measures are taken suit to different of traders including farmers, agricultural enterprises and so on to better transaction in agricultural product in China, which agricultural concerns are keen to get more involved in e-markets to improve in the immediate future.