文献类型：期刊文献

中文题名：物业管理与品牌效应

英文题名：Estate Management and Brand Effect

作者：朱传华[1]

第一作者：朱传华

机构：[1]北京联合大学 商务学院

第一机构：北京联合大学商务学院

年份：2007

卷号：26

期号：4

起止页码：122-124

中文期刊名：技术经济

外文期刊名：Technology Economics

收录：CSTPCD;;国家哲学社会科学学术期刊数据库

语种：中文

中文关键词：物业管理;品牌;创建

外文关键词：estate management; brand; establish

摘要：物业管理业是随着市场经济发展,住房货币化改革发展成长的新兴产业,在激烈的市场竞争中,只有注重品牌效应,促进企业管理与服务水平的提高,物业管理公司才能生存、发展、获利;物业管理业只有创造出品牌并不断创新,才能在市场竞争中占有一席之地。创名牌企业,建优秀小区,已成为物业管理业的管理目标和奋斗方向,创建物业管理品牌是满足居民日益增长物质、文化、生活水平的需要,也是物业管理业在市场竞争中生存与发展的保证。
Estate management industry is the new industry which is continually developing with the development of the market economy and the housing monetization reforming. In the fierce market competition, combining the brand with the management and putting emphasis on brand effect can promote the improvement of the business managerial level in addition to service level, so that the estate management corporations can exist, develop and make profit. Only when the estate management enterprises create new brand and innovate continuously, they can actually get a position in the market. Creating famous brand and establishing excellent area have been the management objective and striving direction. Es- tablishing estate management brand is to meet the gradually increasing need of citizens＇ matter, the increasing of culture and living level, and is also the need of existance in addition to development of estate management enterprises in the market competition.