文献类型：期刊文献

中文题名：基于OBE-CDIO模式的“新媒体营销”课程教学创新研究

英文题名：Research on Teaching Innovation of New Media Marketing Based on OBE-CDIO Mode

作者：陈道志[1];宋佳明[1];邓琦琦[2]

第一作者：陈道志

机构：[1]北京联合大学应用科技学院,北京100012;[2]首都体育学院教务处,北京100191

第一机构：北京联合大学应用科技学院

年份：2022

期号：22

起止页码：93-96

中文期刊名：教育教学论坛

外文期刊名：Education And Teaching Forum

基金：2021年度北京联合大学校级科研项目“在线学习者社会临场感的形成机理研究”(SK80202106)。

语种：中文

中文关键词：OBE-CDIO模式;“新媒体营销”课程;教学创新

外文关键词：OBE-CDIO mode;New Media Marketing;teaching innovation

摘要：“新媒体营销”是面向专接本市场营销专业一年级第二学期的专业课程。该课程的学情具有四个特征:学生生源复杂、能力差异较大,对理论学习兴趣不大,学习态度和习惯较好,职业倾向明显。对此采用的对应教学策略是:采用成果导向的OBE教学理念,鼓励CDIO的主动学习模式,强化校企合作做真实项目。在学情分析及应对教学策略的基础上,基于OBE教学理念确定教学创新理念及思路;基于CDIO教学模式对教学方法、教学活动组织及任务活动实施进行创新。通过本课程的实践探索,总结凝练基于OBE-CDIO模式的“新媒体营销”课程教学创新经验,并将相关经验进一步向社会推广。
New Media Marketing is a professional course for the second semester of the first year of this marketing major. The learning situation of this course has four characteristics: the complex source of students and different abilities, little interest in theoretical study, good learning attitude and habits and the obvious professional tendency. We adopt the achievement-oriented OBE teaching concept, encourage the active learning mode of CDIO,and strengthen the cooperation between schools and enterprises to do real projects. On the basis of learning situation analysis and teaching strategies, the teaching innovation concept and ideas based on OBE teaching concept are determined. Based on the of CDIO teaching mode, we innovate the teaching methods, organize teaching activities and implement the task activities. Through the practice and exploration of this course, this paper summarizes and condenses the teaching innovation experience of New Media Marketing course based on OBE-CDIO mode, which has good promotion value.