文献类型：会议论文

英文题名：Study of identifying cross-selling for online retailers in e-commerce

作者：Tian, Ling[1]; Li, Liwei[1]; Wang, Xiaohong[1]

第一作者：田玲

通讯作者：Tian, L.|[11417af7287a99bc96d2f]田玲;

机构：[1] School of Management, Beijing Union University, Beijing, China

第一机构：北京联合大学管理学院

通讯机构：[1]School of Management, Beijing Union University, Beijing, China|[1141755]北京联合大学管理学院;[11417]北京联合大学;

会议论文集：Proceedings - 4th International Conference on Computational and Information Sciences, ICCIS 2012

会议日期：August 17, 2012 - August 19, 2012

会议地点：Chongqing, China

语种：英文

外文关键词：Consumer behavior - Customer satisfaction - Sales

摘要：Along with the network popularization and shopping in-depth development in China, rational utilization of network information has received attention from a wide variety of areas. Via the understanding and predicting online consumers' needs and preferences in e-commerce, to achieve customer satisfaction and cross-selling effectively is the premise and guarantee to locate targets for online retailers. Based on online consumers' basic information, online shopping information and online behavior information under network environment in e-commerce, this paper proposes a cross-selling index system which fits various characteristics of online retailers. ? 2012 IEEE.