文献类型：会议论文

英文题名：Research on the perceived risk of consumer and impact factors in E-business

作者：Ling, Tian[1]; Guangwen, Ren[1]

第一作者：田玲

通讯作者：Ling, T.

机构：[1] School of Management, Beijing Union University, Beijing, China

第一机构：北京联合大学管理学院

会议论文集：2010 2nd International Conference on Communication Systems, Networks and Applications, ICCSNA 2010

会议日期：29 June 2010 through 1 July 2010

会议地点：Hong Kong

语种：英文

外文关键词：Competition - Outsourcing

摘要：With the tide of global economic crisis, E-business becomes the first option for Small Medium Enterprises (SMEs) to gain competitive advantage; However, different from traditional market, consumers' perceived risk on E-business, such as relatively high risk on online purchasing, has restricted the development of E-business. Based on the eight dimension model of consumer perceived risk on E-business, we designed and sent out questionnaire to online consumer for empirical study, to research the key points and levels of consumers' perceived risk and impact factors in E-business, this article develops the strategy for SMEs to reduce perceived risk, and help SMEs to identify the perceived risk of online consumers, develop strategy to lower relevant risk, and develop its E-business model. ?2010 IEEE.