文献类型：会议论文

英文题名：Analysis of E-commerce Application in Beijing Intellectual Property Agencies A Case Study of Beijing Wang & Partners Firm

作者：Wang, Xiaohong[1];Xue, Wanxin[1];Xu, Peng[1]

第一作者：王晓红

通讯作者：Wang, X.

机构：[1]Beijing Union Univ, Coll Management, Beijing, Peoples R China

第一机构：北京联合大学管理学院

通讯机构：[1]College of Management, Beijing Union University, Beijing, China|[1141755]北京联合大学管理学院;[11417]北京联合大学;

会议论文集：International Conference on E-Learning, E-Business, Enterprise Information Systems and E-Government

会议日期：DEC 05-06, 2009

会议地点：Hong Kong, PEOPLES R CHINA

语种：英文

外文关键词：Beijing Wang & Partners firm; e-commerce application; intellectual property

摘要：Beijing Wang & Partners firm, a Chinese intellectual property agency to provide legal services to both individuals and companies in China and overseas, was built in 2000. It has set up website to enhance the corporate image, optimize organization structure, simplify the business procedures, improve the work efficiency, and so on. This paper surveys the status quo of e-commerce application in Beijing Wang & Partners firm comprehensively from the perspective of market orientation, management model, function and feature of website. The result indicates that there are some problems in the process of doing e-commerce. Based on the analysis, this paper puts forward with suggestions for Beijing Wang & Partners firm. It is maybe a useful reference to intellectual property agencies in China.