文献类型：期刊文献

英文题名：Factors Affecting Users' Release Behavior Intention Based on WeChat Innovation Platform: An Exploratory Study

作者：Xue, Wanxin[1];Pei, Yilei[1];Li, Dandan[1];Li, Yi[1]

第一作者：薛万欣

通讯作者：Xue, WX[1]

机构：[1]Beijing Union Univ, Management Coll, Beijing, Peoples R China

第一机构：北京联合大学管理学院

通讯机构：[1]corresponding author), Beijing Union Univ, Management Coll, Beijing, Peoples R China.|[1141755]北京联合大学管理学院;[11417]北京联合大学;

年份：2017

卷号：15

期号：4

起止页码：72-82

外文期刊名：JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS

收录：EI(收录号：20173704158617);Scopus(收录号：2-s2.0-85029159235);WOS:【ESCI(收录号:WOS:000408646500007)】；

基金：The paper is supported by National Social Science Fund (2015YZD03) & (16BGL037), National Science and Technology Support Project (2015BAH15F01), Beijing Municipal Education Commission Project (TJSHS201311417006).

语种：英文

外文关键词：Behavior Intention; Influence Factors; Motivation Theory; WeChat

摘要：WeChat is a typical representative of mobile media technology, which changes the way people live and work. This paper explores influence factors of users' release behavior intention, from the perspective of recessive perception factors of technology acceptance and obvious factors of task technology fit based on the integration theory of Motivation Model theory (MM) and Need-Technology Fit theory (NTF). Some suggestions are put forward to improve users' behavior intention and actual behaviors, to provide the reference for the optimization of mobile social media information technology.