文献类型：期刊文献

中文题名：数字经济背景下基于产学创研融合的应用型大学电子商务人才培养模式研究

英文题名：Research on the Cultivation Model of E-Commerce Talents Based on the Integration of“Industry,Education,Innovation and Research”in Application-Oriented Universities in the Context of Digital Economy

作者：李立威[1];盛晓娟[1];裴一蕾[1]

第一作者：李立威

机构：[1]北京联合大学管理学院,北京100101

第一机构：北京联合大学管理学院

年份：2022

卷号：36

期号：4

起止页码：1-6

中文期刊名：北京联合大学学报

外文期刊名：Journal of Beijing Union University

基金：北京联合大学电子商务国家级一流本科专业建设点项目,北京联合大学京津冀应用型本科院校电子商务专业虚拟教研室建设项目。

语种：中文

中文关键词：数字经济;应用型大学;电子商务人才;人才培养模式

外文关键词：Digital economy;Application-oriented universities;E-commerce talents;Cultivation model

摘要：数字经济的快速发展对电子商务人才培养提出了新的要求。针对电子商务人才培养与行业需求错配、学生实践能力缺乏及创新能力不足等问题,确立了知识结构复合交叉并具有创新精神和实践能力的复合型、实践型、创新型的“三型”电子商务人才培养目标。应用型大学应主动对接数字经济新业态的人才需求,构建需求导向的模块化课程体系,基于OBE理念优化人才培养方案;强化实践教学,构建以项目为基础的“基础实践—专业实践—创新创业实践—研究实践—职场实践”5层交叉融通的实践体系,形成产学创研协同育人路径,提高学生的实践创新能力。
The rapid development of digital economy puts forward new requirements for the cultivation of e-commerce talents.In response to the problems of the mismatch between the training of e-commerce talents and the needs of the industry,as well as the lack of students practical ability and innovation ability,the“three types”of e-commerce talents training objectives are established,involving the compound knowledge structure,innovative spirit and practical ability.In order to meet the demand for talents of new types of digital economy,the application-oriented universities should build a demand-oriented modular curriculum system,and optimize the talent training program based on the OBE concept,strengthen practical teaching by building a project-based practice system of“basic practice—professional practice—innovation and entrepreneurship practice—research practice—workplace practice”,promoting the integration of“industry,education,innovation and research”and improving students practical innovation ability.