文献类型：期刊文献

英文题名：Business Model Innovation of IT-Enabled Customer Participating in Value Co-Creation Based on the Affordance Theory: A Case Study

作者：Guo, Yanli[1];Zhu, Yi[2];Chen, Jianbin[1]

第一作者：郭彦丽

通讯作者：Guo, YL[1]

机构：[1]Beijing Union Univ, Dept E Business, Business Coll, Beijing 100025, Peoples R China;[2]Beijing Union Univ, Coll Appl Arts & Sci, Dept Arch, Beijing 100191, Peoples R China

第一机构：北京联合大学商务学院|北京联合大学管理学院信息管理与电子商务系

通讯机构：[1]corresponding author), Beijing Union Univ, Dept E Business, Business Coll, Beijing 100025, Peoples R China.|[1141721]北京联合大学商务学院;[11417]北京联合大学;[11417161]北京联合大学管理学院信息管理与电子商务系;[1141755]管理学院;

年份：2021

卷号：13

期号：10

外文期刊名：SUSTAINABILITY

收录：;Scopus(收录号：2-s2.0-85108009135);WOS:【SSCI(收录号:WOS:000662585900001)，SCI-EXPANDED(收录号:WOS:000662585900001)】；

基金：This research received the Funding project of Beijing Philosophy and Social Science Research Program (17BGL033).

语种：英文

外文关键词：business model innovation; value co-creation; IT enablement; affordance

摘要：This study uses the structured-pragmatics-situational case study approach to explore the intrinsic mechanism of enterprise digital enablement using affordance theory and how traditional enterprises enable customers to participate in value co-creation through information technology, then realize business model innovation and maintain continuous consumption. The study revealed the following: (1) Product affordance drives customers' original willingness to engage in value co-creation in four dimensions: economy, reliability, uniqueness, and selectivity; (2) The visibility, convenience, association, and persistence of the platform affordance enhance users' abilities to engage in value co-creation; (3) The interaction of affordance, structural enablement, and digital enablement drives the interaction of willingness and capability to engage in value co-creation; and (4) User participation behaviors in value co-creation can be divided into three dimensions (informational, actionable, and attitudinal participation)and four stages. The findings explain how traditional enterprises use IT enablement to promote business model innovation of customer participation in value co-creation and enrich the theories of digital enablement. The conclusions reveal the managerial implications of the ways, paths, and mechanism of business model innovation by IT enabling customers to participate in value co-creation.