文献类型：会议论文

英文题名：Study of Customer Segmentation in E-Business

作者：Tian, Ling[1];Ren, Guangwen[1]

第一作者：田玲

通讯作者：Tian, L.

机构：[1]Beijing Union Univ, Sch Management, Beijing 100101, Peoples R China

第一机构：北京联合大学管理学院

会议论文集：International Symposium on Applied Economics, Business and Development

会议日期：AUG 06-07, 2011

会议地点：Dalian, PEOPLES R CHINA

语种：英文

外文关键词：E-business; CRM; Customer Segmentation; RFM; Index System

摘要：Along with the network popularization and e-business in-depth development, customer relationship management has attracted attention from a wide variety of professions. Segmenting customers effectively is the premise and guarantee to realize the targeted customer relationship management. Given that customers' dynamic and virtual characteristics under network environment, this article further details the conventional RFM index (Recency, Frequency, Monetary) after studying the conventional customer segmentation. As the standard of customer segmentation, the refined RMF receives a better result as it establishes a customer segmentation index system which fits various characteristics of e-business.