文献类型：会议论文

英文题名：Research of Search Engine Optimization Strategy for E-business Web Site of Small and Medium-Sized Enterprises

作者：Xue Xiaoxia[1];Zhou Xiaolu[1];Chen Chen[1]

机构：[1]Beijing Union Univ, Coll Management, Beijing 100101, Peoples R China

第一机构：北京联合大学管理学院

会议论文集：International Small and Medium Enterprise Forum on SME Growth and Sustainability

会议日期：OCT 16, 2009

会议地点：Beijing, PEOPLES R CHINA

语种：英文

外文关键词：E-business web sites Optimization; Search Engine Optimization (SEO); Search Engine Optimization strategy; web site promotion

摘要：With the development of the E-business, more and more small and medium-sized enterprises build their own E-business web sites on Internet. However, the problem for the enterprises is how to promote their web sites. Search Engine Optimization (SEO) technique could enhance web sites' inartificial position so that it is valuable for enterprise's web site promotion. The paper starts with the working principle of Search Engine and then discusses the methods of Search Engine on web sites evaluation, analyzes E-business web sites' individual factor of influencing Search Engine access. And it also gives some strategies on SEO for E-business website.