文献类型：期刊文献

英文题名：Not all films are created the same: understanding the cross-level effect of movie ratings on destination image creation

作者：Wong, IpKin Anthony[1];Song, Yang Carol[2];Zhang, Chi[3,4]

第一作者：Wong, IpKin Anthony

通讯作者：Zhang, C[1];Zhang, C[2]

机构：[1]Sun Yat Sen Univ, Sch Tourism Management, Zhuhai, Peoples R China;[2]City Univ Macau, Fac Int Tourism & Management, Macau, Peoples R China;[3]Beijing Union Univ, Tourism Coll, 97 Beisihuan East Rd, Beijing, Peoples R China;[4]Beijing Union Univ, Collaborat Innovat Cernter eTourism, 97 Beisihuan East Rd, Beijing, Peoples R China

第一机构：Sun Yat Sen Univ, Sch Tourism Management, Zhuhai, Peoples R China

通讯机构：[1]corresponding author), Beijing Union Univ, Tourism Coll, 97 Beisihuan East Rd, Beijing, Peoples R China;[2]corresponding author), Beijing Union Univ, Collaborat Innovat Cernter eTourism, 97 Beisihuan East Rd, Beijing, Peoples R China.|[11417]北京联合大学;[1141732]北京联合大学旅游学院;

年份：2021

卷号：38

期号：4

起止页码：356-367

外文期刊名：JOURNAL OF TRAVEL & TOURISM MARKETING

收录：;Scopus(收录号：2-s2.0-85105859296);WOS:【SSCI(收录号:WOS:000645421100001)】；

基金：This research is supported by the National Natural Science Foundation of China [No. 72074230].

语种：英文

外文关键词：Film tourism; storyline; celebrity fandom; destination image; movie rating

摘要：This study investigates the roles of movie storylines and celebrity fandom on destination image. It further considers a wide range of films and their ratings at the film level as a boundary condition to demonstrate a film-level halo effect. In essence, this study examines the cross-level moderating effect of movie rating on the relationship between tourists' perceptions of films and destination image using a multilevel design. The results shed light on the conditioning role of movie ratings on individual disposition and explain why films may have an impact on destination image in some situations but not in other.