文献类型：期刊文献

中文题名：论主题公园体验价值的创造--以深圳华侨城主题公园为例

英文题名：On the Creation of Experience Value in the Theme Park——A Case Study on the Theme Park in Shenzhen Overseas Chinese Town

作者：肖轶楠[1];夏沫[2]

第一作者：肖轶楠

机构：[1]北京联合大学旅游学院,北京100101;[2]华侨城集团公司,广东深圳518053

第一机构：北京联合大学旅游学院

年份：2008

卷号：23

期号：5

起止页码：57-61

中文期刊名：旅游学刊

外文期刊名：Tourism Tribune

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2004】；社科基金资助期刊;CSSCI:【CSSCI2008_2009】；

语种：中文

中文关键词：主题公园;体验过程;体验价值;华侨城

外文关键词：theme park; process of experience; experience value; Overseas Chinese Town

摘要：主题公园的建设与发展在中国方兴未艾,短短20年取得了很大成就,也暴露出了很多问题。尤其是世界主题公园巨头迪斯尼中国市场的进驻,更给中国主题公园提出了严峻挑战。在体验经济的今天,本文从体验的视角入手,剖析我国主题公园体验经营的内涵,并以发展最为成功的深圳华侨城主题公园为例,着重探讨主题公园体验过程的创造和体验价值的创新,为我国主题公园的经营与发展寻找一些借鉴。
The construction and development of theme parks in China is in the ascendant. Great achievements have been scored in the past twenty years. However, many problems have also cropped out. China＇s theme parks are confronting severe challenge with Disney World, giant of theme park in the world, entering Chinese market. The paper, starting from the perspective of experience, analyzes the connotation of the operation of China＇ s theme parks and taking the most successful theme park in Shenzhen Overseas Chinese Town as an example, emphatically discusses the creation of the process of experience and the innovation of experience value in an attempt to seek some references for the operation and development of China＇s theme parks.