文献类型：会议论文

英文题名：A fuzzy comprehensive evaluation approach with application to measuring tourism destination service quality

作者：Sun, Mengyang[1]; Liu, Ying[2]; Shi, Meiyu[1]

第一作者：孙梦阳

通讯作者：Sun, M.

机构：[1] Tourism Institute, Beijing Union University, Beijing, China; [2] Beijing Institute of Technology, Beijing, China

第一机构：北京联合大学旅游学院

通讯机构：[1]Tourism Institute, Beijing Union University, Beijing, China|[1141732]北京联合大学旅游学院;[11417]北京联合大学;

会议论文集：2009 IEEE International Conference on Grey Systems and Intelligent Services, GSIS 2009

会议日期：November 10, 2009 - November 12, 2009

会议地点：Nanjing, China

语种：英文

外文关键词：Cluster analysis - Commerce - Fuzzy set theory - Quality of service - System theory

摘要：The foreign tourists' satisfaction of tourist destination service quality has an important impact on the tourist destinations competitiveness and market expansion. This study is based on the questionnaire data of the Beijing service quality from foreign tourists of the Beijing's five largest source countries and uses fuzzy comprehensive evaluation for analysis. The results show that the British tourists give the highest service quality evaluation. At the same time, the five countries are classified by the cluster analysis methods in favor of the publicity and marketing. ?2009 IEEE.