文献类型：会议论文

英文题名：Business to Consumer E-commerce Enterprises Analysis: a Case Study of zgpgc.com

作者：Wang, Xiaohong[1];Li, Liwei[1];Tian, Ling[1];Xu, Lifeng[1]

第一作者：王晓红

通讯作者：Wang, XH[1]

机构：[1]Beijing Union Univ, Coll Management, Beijing, Peoples R China

第一机构：北京联合大学管理学院

通讯机构：[1]corresponding author), Beijing Union Univ, Coll Management, Beijing, Peoples R China.|[1141755]北京联合大学管理学院;[11417]北京联合大学;

会议论文集：International Conference on Computer Technology and Development

会议日期：NOV 13-15, 2009

会议地点：Kota Kinabalu, MALAYSIA

语种：英文

外文关键词：zgpgc.com; e-commerce; business to consumer; operation model

摘要：zgpgc.com, a Chinese Internet e-commerce company to offer consumers online shopping, delivery and other Internet related services with fur and leather products, was built in early 2007. zgpgc.com offers 7 lines of consumer products including leather bags, leather clothing, fur, shoes and gloves, cowboy costumes, household items, automotive products. This paper analyzes the running model of zgpgc.com comprehensively from the perspective of operation, management, technology and benefit. Based on the analysis and current development trend of e-commerce enterprises, this paper gives some suggestions for zgpgc.com.