文献类型：期刊文献

中文题名：低碳经济背景下零售企业“绿色商业”发展策略——基于本土与跨国企业比较的研究

英文题名：Green Business Development Strategies of Retail Enterprises in Low Carbon Economy Background: Research Based on Comparison of Multinational Enterprises with Local Enterprises

作者：崔玮[1]

第一作者：崔玮

机构：[1]北京联合大学商务学院

第一机构：北京联合大学商务学院

年份：2014

卷号：0

期号：1

起止页码：83-88

中文期刊名：生态经济：学术版

收录：CSSCI:【CSSCI_E2014_2016】；

语种：中文

中文关键词：绿色商业;跨国零售;本土零售;可持续发展

外文关键词：green business;;multinational retail firms;;local retail firms;;sustainable development

摘要：21世纪是"绿色世纪","绿色经营"已成为企业全新的商业理念与发展趋势。跨国零售企业率先将发展"绿色商业"列入其可持续发展战略,并在绿色产品销售、绿色包装推广、环保商店建设、绿色供应链构建、绿色行动开展等方面进行积极的实践,在全球范围内树立其"绿色形象"。由于政策支持不足、资金缺乏、消费者绿色消费意识不强等原因,本土零售企业与跨国企业都有较大的差距。政府应完善"绿色商业"发展配套政策与相关法律法规,企业则应借鉴跨国零售企业的先进经验,系统实施绿色经营策略,实现企业利润与社会可持续发展的协调。
21 century is a green century,green operating has became enterprises' new business philosophy and development trend.Multinational retail enterprises have taken lead in developing green business and have practiced in sale of green products,using green packages,building environment-friendly stores,building green supply chains,etc. Because of lacking of policy support,shortage of capital,unpopularity of green consumption,there is a big gap between local and multinational retail firms. So Chinese government should improve the policies and laws concerning green business,and local retail firms should carry on green operating tactics in order to achieve coordination between enterprises' profit and social sustainable development.