文献类型：会议论文

英文题名：A Case Study on China's U-Disk Net

作者：Lv, Guangge[1];Zhi, Fenhe[1];Ao, Jinghai[1];Chen, Ke[1]

第一作者：Lv, Guangge

机构：[1]Beijing Union Univ, Sch Appl Sci & Technol, Beijing 100101, Peoples R China

第一机构：北京联合大学应用科技学院

会议论文集：9th Wuhan International Conference on E-Business

会议日期：MAY 29-30, 2010

会议地点：Wuhan, PEOPLES R CHINA

语种：英文

外文关键词：website design; marketing strategies; technical innovation; U-Disk website; E-commerce (EC)

摘要：Beijing ShengShi Hong Wen Company is professionally engaged in designing and distributing various kinds of gifts. To meet need of different customer groups, "China's U-Disk Net" (Upanwang in Chinese), the website of this company, mainly offers distinctive U-Disk gifts. As a case study, this paper discussed and analyzed the China's U-Disk Net in terms of the website design, marketing strategies, technological innovations, as well as the major problems arisen from the website and feasible suggestions for improvement.