文献类型：会议论文

英文题名：A Retrospect on the Travelling Characteristics of Chinese Urban Residents Under the Current Holiday System-An Empirical Study Based on the Cluster Analysis

作者：Ning Zequn[1];Li Xiang[1];Shi Shaohua[1]

第一作者：Ning Zequn

机构：[1]Beijing Union Univ, Inst Tourism, Beijing 100101, Peoples R China

第一机构：北京联合大学旅游学院

会议论文集：International Symposium on Tourism Resources and Management

会议日期：FEB 05-06, 2010

会议地点：Inst Tourism Studies, Macau, PEOPLES R CHINA

主办单位：Inst Tourism Studies

语种：英文

外文关键词：holiday system; tour; cluster analysis

摘要：The current holiday system is exerting a stronger impact on the travelling of Chinese urban residents, which shall in turn directly influence the decision-making of the tourism administration and enterprises. Therefore, the author conducted a special research on the choosing of the travelling time, transportation means and travelling will of the Chinese urban residents via the cluster analysis method. This research shows that the urban residents travel more, but their needs in medium and long-distance travelling are restrained. During the traditional holidays, the tourism enterprises should pay more attention to the launching of specialty products and innovation; the data from this research shows that the Golden Week is still valuable and irreplaceable under the current holiday system. Therefore, the relevant government authorities should make great efforts in maintaining the safety and order during the Golden Week to protect the interests of tourists.