文献类型：期刊文献

中文题名：B站知识区科普短视频创作与传播情况分析

英文题名：A Study on the Production and Communication of Popular Science Short Videos of the Knowledge Section on Bilibili.com

作者：崔亚娟[1];胡玉洁[1]

机构：[1]北京联合大学艺术学院,北京100101

第一机构：北京联合大学艺术学院

年份：2022

卷号：2

期号：1

起止页码：19-27

中文期刊名：科普创作评论

外文期刊名：Science Writing Review

语种：中文

中文关键词：科普;短视频;B站;知识区

外文关键词：popular science;short video;Bilibili.com;knowledge section

摘要：视频化表达成为当下媒体传播的重要形态,科普传播也通过短视频的方式一改往日的严肃面孔。文章通过选取B站科普类短视频自媒体典型案例,分析科普短视频的基本特征、表现形式与传播效果等,探索头部科普短视频的创作特点和传播规律,阐释了B站科普短视频传播带来的“知沟”的填补与重建以及传播者和接受者的新型互动关系。
Video has become an important form of media communication,and popular science communication has also dropped its old-time solemnity through short videos. By selecting typical cases of popular science short videos on Bilibili.com,this paper analyzes the basic features,presentation forms and dissemination effects of popular science short videos,explores the creation features and dissemination laws of the most-viewed popular science short videos,and explains the filling and reconstruction of “knowledge gap” brought by these popular science short videos on Bilibili.com,revealing a new interactive relationship between communicators and receivers.