文献类型：期刊文献

中文题名：京冀地区滑雪旅游产业现状与营销策略比较研究

英文题名：Comparative Research on the Current Situation and Marketing Strategies of Skiing Tourism Industry in Beijing and Hebei Region

作者：宋大维[1];王忠[1]

第一作者：宋大维

机构：[1]北京联合大学应用文理学院

第一机构：北京联合大学应用文理学院

年份：2014

期号：6

起止页码：64-69

中文期刊名：冰雪运动

外文期刊名：China Winter Sports

收录：国家哲学社会科学学术期刊数据库

基金：北京联合大学应用文理学院2014年度院级科研项目(WLyj–201409)

语种：中文

中文关键词：京冀地区;滑雪旅游产业;现状;营销

外文关键词：Beijing and HeBei region;skiing tourism industry;current situation;marketing

摘要：北京市和河北省崇礼县滑雪旅游市场已经有了十几年的经营历史,为了探讨两地滑雪市场发展过程中存在的主要问题,为滑雪市场的开发和经营提供直接经验和参考依据,本文对北京市13家滑雪场和河北省崇礼县四大滑雪场经营现状、营销方法等多个方面进行了调查研究。结果发现,京冀地区滑雪场的经营状况在十多年的发展过程中已呈现出明显的差异。两地政府相关主管部门应该积极加强京冀地区滑雪旅游项目的管理,提升滑雪旅游产品的质量,要出台和规范滑雪旅游标准,增加滑雪旅游产品的功能,提升滑雪旅游产品的服务质量。
Skiing tourism market in Beijing and Chongli in Hebei province has been more than ten years business history, in order to discuss the existing main problems in the developing process of these two cities’ skiing market, providing direct experience and reference for the development and business of skiing markets, this paper has a study on the marketing situation, marketing methods and other aspects of thirteen ski resorts in Beijing and four famous ski resorts in Chongli. Results showed, the operating state in Beijing and Hebei ski resorts has obvious difference in the ten years developing process. Related departments of two governments should actively strengthen the management of skiing tourism in Beijing and Hebei region, improve the quality of skiing tourism products, publish and standardize the standards of skiing tourism, add the functions of skiing tourism products, enhance service quality of skiing tourism products.