文献类型：会议论文

英文题名：Research and Design of Web Data Mining in Personalized E-Business

作者：Xue, Yun[1];Chen, Jianbin[1]

第一作者：薛云

通讯作者：Xue, Y[1]

机构：[1]Beijing Union Univ, Coll Business, Beijing, Peoples R China

第一机构：北京联合大学商务学院

通讯机构：[1]corresponding author), Beijing Union Univ, Coll Business, Beijing, Peoples R China.|[1141721]北京联合大学商务学院;[11417]北京联合大学;

会议论文集：2nd International Symposium on Web Information Systems and Applications

会议日期：MAY 22-24, 2009

会议地点：Nanchang, PEOPLES R CHINA

语种：英文

外文关键词：Web Data Mining; E-Business; Personalized Service; Agent

摘要：As e-business is widely applied, web data mining technology is used for e-business to provide personalized e-business and better meet the requirements of users. Beginning from the concept of personalized information services, this paper focuses on detailing six personalized services available in an e-business environment, proposes the personalized e-business based on web data mining, and makes research and discussion on data resources, key technology and basic flow in relation to this model.