文献类型：会议论文

英文题名：Confusion of franchisor of chain business and development strategy

作者：Yuhong, Li[1]; Hong, Lu[2]; Weixi, Han[1]

第一作者：李宇红

通讯作者：Yuhong, L.

机构：[1] College of Applied Science and Technology, Beijing Union University, 102200, China; [2] Beijing Information Technology College, 100070, China

第一机构：北京联合大学应用科技学院

会议论文集：Innovative Computing and Information - International Conference, ICCIC 2011, Proceedings

会议日期：17 September 2011 through 18 September 2011

会议地点：Wuhan

语种：英文

外文关键词：Computer science - Computers

摘要：The future chain business is bound to develop along the line of franchise chain which is bound to along the line of franchise business mode. However, presently a number of franchisors have never formed the franchise chain with standardized service, professionalized operation and informationalized management. With the rapid development and expansion of China's business services, the franchise that relies on trademark or product now no longer suffices for the ongoing development of franchisees, so the road of connotation development has become the main stream for the chain business. The advanced stage of franchise chain development is the unified business model via high technology and advanced management philosophy, achieving unified accounting and management. Franchisors shall arrive at the purpose of quadruple-win of franchisors, franchisees, customers and society by the establishment and under the management of standardized service, professionalized operation, informationalized management and scientific decision-making. ? 2011 Springer-Verlag.