文献类型：期刊文献

英文题名：An Empirical Study on the Satisfaction of Students in the Cultivation of Innovative Talents: Take E-marketing Course as an Example

作者：Zhou, Xiaolu[1];Tian, Ling[1]

第一作者：周晓璐

通讯作者：Tian, L[1]

机构：[1]Beijing Union Univ, Sch Management, Beijing 100101, Peoples R China

第一机构：北京联合大学管理学院

通讯机构：[1]corresponding author), Beijing Union Univ, Sch Management, Beijing 100101, Peoples R China.|[1141755]北京联合大学管理学院;[11417]北京联合大学;

年份：2019

卷号：93

期号：sp1

起止页码：866-869

外文期刊名：JOURNAL OF COASTAL RESEARCH

收录：;Scopus(收录号：2-s2.0-85072672083);WOS:【SCI-EXPANDED(收录号:WOS:000487997100124)】；

基金：This work was financially supported by university-level scientific research project funding of Beijing Union University (Innovative Research on Integrating Li De Shu Ren into the Core Course System of Specialty, Project No.: Sk20201907); Beijing Union University Youth Project (Research on the Way to Exert the Demonstration Effect of Innovation Achievements in Colleges and Universities, Project No.: JJ2019Q011). Please allow me to express my gratitude here.

语种：英文

外文关键词：Innovative talents; course ideology and politics; satisfaction; the empirical research

摘要：The construction of core professional courses is an important link in professional construction and personnel training, and plays a very important role in the cultivation of students' professional knowledge, ability and quality. In order to explore the innovative ideas and methods of integrating "curriculum ideological and political education" into the core curriculum construction of the major, the content of "curriculum ideological and political education" has been integrated and implemented in the core curriculum of e-commerce specialty "network marketing". This paper designs a questionnaire from eight aspects: integration effect, pertinence, professionalism, richness, knowledge, ability improvement, quality improvement and learning results. It takes relevant students as the research object, carries out an empirical study, and explores students' satisfaction with the integration of online marketing course into "curriculum ideological and political".