文献类型：期刊文献

中文题名：酒店国际会议顾客需求及差异性研究——基于北京五星级酒店的调研

英文题名：Study on the Demand and Its Differences for International Conference Customer in Hotel:Research based on five-star hotels in Beijing

作者：田彩云[1];郭心义[2]

第一作者：田彩云

机构：[1]北京联合大学旅游学院;[2]北京农业职业学院

第一机构：北京联合大学旅游学院

年份：2016

卷号：0

期号：5

起止页码：124-128

中文期刊名：经济问题

外文期刊名：On Economic Problems

收录：CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2014】；CSSCI:【CSSCI2014_2016】；

基金：北京市哲学社会科学规划项目(15JGB112)

语种：中文

中文关键词：酒店;会议顾客;需求;差异性

外文关键词：hotel; conference customer; the demand ; the difference

摘要：了解和满足国际会议顾客需求,是酒店提高会议专业化管理水平,进而促进会议产业发展的基石。基于北京五星级酒店的调研,探索和分析了酒店国际会议顾客的需求及其差异性,研究结果表明,顾客需求度从高到低依次是酒店会议设施及相关服务、酒店其他服务、酒店配套设施及环境和会议所在城市的环境及酒店地理位置。进而运用独立样本t检验和方差分析法,比较不同类型顾客在这4个需求维度的差异。结果显示,除婚姻状况在这4个维度上都没有表现出显著差异之外,会议顾客的性别、年龄、职业、受教育程度以及月收入在各维度需求的重要性方面都表现出一定的显著性的差异。最后根据顾客的需求表现,从这4个维度提出会议服务与管理的建议。
To understand and meet the international conference customer demand is the foundation to raise the level of professional cnnference management in hotel, thus to promote the development of conference industry. Based on the research of five - star hotels in Beijing, the paper explores and analyzes international conference customer demand and their differences. The resuhs show that the degree of customer demand from high to low in turn is tire hotel conference facilities and other related services, hotel other services, hotel auxiliary, facilities and environment and the city environment and the hotel location. Then the study uses independent sample t test and variance analysis, compares its demand differenees of different types of customer in the four dimensions. The results show that, with tire exception of marital status on these tbur dimensions not showing significant differences, the customer＇ s gender, age, occupation, level of education and income in some dimensions to the importance of demand show a signifieant difference. According to the performance of customer＇ s demands, the paper surposes conference service and management recommendations fi＇om the four dimensions.