文献类型：期刊文献

中文题名：基于DEMATEL模型的滇越铁路旅游形象感知及影响因素研究

英文题名：Research on the Perception Measurement and Influencing Factors of Tourism Image of Yunnan-Vietnam Railway Based on DEMATEL Model

作者：刘祥辉[1];马继刚[1];李飞[2]

第一作者：刘祥辉

机构：[1]云南财经大学旅游与酒店管理学院,云南昆明650221;[2]北京联合大学旅游学院,北京100101

第一机构：云南财经大学旅游与酒店管理学院,云南昆明650221

年份：2021

卷号：13

期号：3

起止页码：61-74

中文期刊名：旅游研究

外文期刊名：Tourism Research

收录：国家哲学社会科学学术期刊数据库

基金：文化和旅游部2019年专业研究生重点研究扶持项目“文旅融合视角下跨境交通廊道旅游价值与功能研究——以云南省为例”(WLRCY2019-079)。

语种：中文

中文关键词：旅游目的地形象;线性文化遗产;DEMATEL模型;滇越铁路

外文关键词：tourism destination image;linear cultural heritage;DEMATEL model;Yunnan-Vietnam Railway

摘要：是否对某一文化遗产进行保护与利用,主要基于对其价值的判断与挖掘。研究滇越铁路的形象感知,有助于重新审视这一线性文化遗产具有的多元价值。文章运用TDI理论,从“人—地”感知形象、“人—人”感知形象、形象显性传播和形象隐性传播4个维度构建滇越铁路旅游形象评价指标体系,通过对滇越铁路沿线居民和游客的实地调查收集形象感知数据,应用DEMATEL模型分析其相互影响关系。研究表明:形象显性传播要素是滇越铁路旅游形象中的关键维度,大众传媒决定着形象传播效果;滇越铁路周边区域环境决定着“人—地”感知形象的优劣;居民形象是滇越铁路“人—人”感知形象的关键;形象隐性传播是滇越铁路旅游形象中最重要的维度,沿线地区的经贸交流与人员交往是影响形象隐性传播的重要因素。
It is a relatively common practice in the world to promote the use of cultural heritage to reproduce or highlight its value,so as to promote stronger protection.Whether to protect and utilize a cultural heritage is mainly based on the judgment and excavation of its value.As a typical linear cultural heritage,the Yunnan-Vietnam Railway combines the values of transportation,history,culture,tourism and scientific research with its unique and distinct locality and culture.Studying the image perception of the Yunnan-Vietnam Railway will help to re-examine the multi-value of the Yunnan-Vietnam Railway.With the theory of Tourism Destination Image,the paper constructs the evaluation index system of tourism image from the four dimensions in cluding Human-land perception image,Human-human perception image,Image explicit propagation and Image implicit propagation.Through the on-the-spot investigation of residents and tourists along the Yunnan-Vietnam Railway,the tourism image perception data was collected,and the DEMATEL model was used to analyze the interaction of each dimension and each indicator.The results show that Image explicit propagation is the key dimension with respect to tourism destination image,and the mass media in this dimension is an important factor in determining the tourism destination image;The good or bad of Human-land perception image is determined by the regional environment;The image of residents in the tourist destinations exert a marked impact on the Human-human perception image;Image implicit propagation is the most important dimension with respect to tourism destination image.The economic and trade exchange is the key to effect the image implicit propagation along the Yunnan-Vietnam Railway.