文献类型：期刊文献

中文题名：旅游业敏感性及危机管理的适当解读——冷静后的再研究与实证分析

英文题名：On the Proper Interpretation about the Sensitivity and Crisis Management of Tourism Industry——Restudy after Calmness and Empirical Analysis

作者：曹福荣[1]

第一作者：曹福荣

机构：[1]北京联合大学旅游学院

第一机构：北京联合大学旅游学院

年份：2011

卷号：26

期号：7

起止页码：44-52

中文期刊名：旅游学刊

外文期刊名：Tourism Tribune

收录：人大复印报刊资料;CSTPCD;;国家哲学社会科学学术期刊数据库;北大核心:【北大核心2008】；社科基金资助期刊;CSSCI:【CSSCI2010_2011】；

语种：中文

中文关键词：敏感性;旅游危机;适度解读;旅游管理学;市场营销学

外文关键词：sensitivity; tourism crisis; proper interpretation; tourism management science; marketing

摘要：虽然旅游学界对于旅游业的"敏感性"早有关注,但是对其进行专题讨论的论著依旧寥寥,近年来,突发事件给旅游业带来的冲击和影响引起了人们对此的更多关注。文章旨在结合旅游产业的实践,重点梳理国内外相关研究,讨论"敏感性"与"脆弱性"差异,旅游业危机的二层面三维度的衡量原则,以期促进对突发事件和危机管理认知的深化,从而揭示危机管理研究对旅游管理学与旅游市场营销学的推进作用。
Though scholars have long been concerned about tourism ＂sensitivity＂,books on this topic are still very few.The shock and impact caused by some emergencies in recent years have triggered more concern.The paper,combining our practice in tourism industry,intends to emphatically discuss the difference between ＂sensitivity＂ and ＂vulnerability＂ based on different understandings about this topic both at home and abroad.Meanwhile,the two-tier and three-dimension measuring principle of tourism crisis is also discussed in order to promote the deepening of cognitions regarding emergencies and crisis management,thus disclosing that the study of crisis management can push tourism management science and tourism sales marketing forward.