文献类型：期刊文献

中文题名：炫耀性旅游信息对旅游意向的影响——基于自我评价维持理论的视角

英文题名：The influence of conspicuous tourism information on tourism intention——A perspective based on self-evaluation maintenance theory

作者：孙琼[1];王中胜[1];王魁[2];樊子湘[3]

第一作者：孙琼

机构：[1]北京联合大学管理学院,北京100101;[2]北京联合大学旅游学院,北京100101;[3]北京联合大学师范学院,北京100101

第一机构：北京联合大学管理学院

年份：2024

卷号：40

期号：4

起止页码：481-491

中文期刊名：资源开发与市场

外文期刊名：Resource Development & Market

收录：CSTPCD

基金：北京市社会科学基金一般项目(编号:23GLB020)。

语种：中文

中文关键词：炫耀性消费理念;相对剥夺;自我矫饰;旅游意向;旅游经历

外文关键词：conspicuous consumption concept;relative deprivation;self-presentation;travel intention;travel experience

摘要：炫耀性消费理念的普遍存在及社交媒体营销在旅游领域的盛行,引起了学术界对炫耀性旅游信息的广泛关注,但学界较少从自我评价维持视角切入,研究此类信息如何激发旅游意向。为此,本研究考查了中国地域的旅游景区,基于自我评价维持理论,采用两组情景进行实验,通过模拟北京、湖南、上海、安徽等旅游地的内容情景,来检验炫耀性旅游信息对旅游意向影响的心理机制及边界条件。研究表明:炫耀性旅游信息正向影响旅游意向,且这种正向作用随着旅游信息炫耀性程度的提升而增强;同时,炫耀性旅游信息通过相对剥夺感和自我矫饰动机的中介作用正向影响旅游意向;此外,相对剥夺感能够激发自我矫饰动机,两者在炫耀性旅游信息与旅游意向之间发挥链式中介作用;旅游经历负向调节炫耀性旅游信息与相对剥夺感的关系。综上,本研究为旅游企业通过社交媒体营销策略扩大旅游内需提供了参考依据。
The prevalence of conspicuous consumption and the prevalence of social media marketing in the field of tourism have attracted widespread attention to conspicuous tourism information in academia,but the academic community has rarely studied how such information stimulates travel intention from the perspective of self-evaluation maintenance.Based on the theory of self-evaluation maintenance,this study examines the psychological mechanism and boundary conditions of the influence of conspicuous tourism information on tourism intention by simulating the content scenarios of tourist destinations such as Beijing,Hunan,Shanghai,and Anhui.The results show that conspicuous tourism information positively affects tourism intention,and this positive effect is enhanced with the improvement of the degree of conspicuous tourism information;at the same time,conspicuous tourism information positively affects tourism intention through the mediating role of relative deprivation and self-evaluation motivation;in addition,relative deprivation can stimulate self-evaluation motivation,and the two play a chain intermediary role between conspicuous tourism information and tourism intention;tourism experience negatively moderates the relationship between conspicuous tourism information and relative deprivation.In summary,this study provides a reference for tourism enterprises to expand domestic demand through social media marketing strategies.