文献类型：期刊文献

中文题名：游前信息来源于互联网的城市老年人乡村旅游养老意愿及影响因素——以北京市朝阳区为例

英文题名：On the Intention and Influencing Factors of Beijing Urban Elderly in Choosing Rural Tourism with the Information from the Internet before Traveling——A Case Study of Chaoyang District of Beijing

作者：马嫣阳[1];潘禹[2];刘啸[2]

第一作者：马嫣阳

机构：[1]北京联合大学商务学院;[2]北京联合大学旅游学院

第一机构：北京联合大学商务学院

年份：2016

卷号：0

期号：3

起止页码：40-46

中文期刊名：浙江旅游职业学院学报

外文期刊名：Journal of Tourism College of Zhejiang

基金：国家社科基金项目“城乡时空置换及低碳休闲旅游养老利用机制研究”(14BJL111)资助

语种：中文

中文关键词：乡村旅游养老意愿;游前信息来源;互联网;城市老年人;北京市朝阳区

外文关键词：intension of choosing rural tourism after retirement;the source of tourism information before traveling;the Internet;urban elderly;Chaoyang District of Beijing city

摘要：人口老龄化局势下乡村旅游养老是解决城市养老问题实现城市有机发展的有效途径,而互联网时代旅游信息技术的快速发展重塑了老年旅游者的信息搜索行为。文章基于游前旅游信息来源于互联网的视角,以北京市朝阳区为案例地,通过问卷调查和深度访谈获取基础数据,运用二元logistic回归方法,对城市老年人乡村旅游养老意愿及其影响因素进行了实证研究。结果发现,(1)互联网已成为城市老年人游前信息的主要来源,游前使用互联网旅游信息技术进行信息搜索的城市老年人为41.45%,其中选择乡村旅游养老的城市老年人所占比例为37.31%。(2)城市老年人乡村旅游养老意愿受到性别、年龄、文化程度、月收入、健康状况以及旅游动机等个人因素影响。依据研究结果,文章最后还讨论了互联网技术与乡村旅游养老目的地建设的建议。
Rural tourism,as a way of living after retirement,is an effective way of solving the problem of the aging population and promoting the further development of cities. Getting tourism information from the Internet has reshaped elderly tourists ’ information searching behavior. These authors,from the perspective of getting tourism information from the Internet before traveling,choose Chaoyang district of Beijing as an object area. They first conduct a questionnaire survey and in- depth interviews to obtain basic data,then use binary logistic regression method to study the intention and influencing factors of urban elderly in choosing rural tourism with tourism information got from the Internet. Research results show:( 1) the Internet has become a main source of information for the unban elderly before travelling,among whom 41. 45% turn to the Internet for tourism information and 37. 31% choose rural tourism as a way of living after retirement;( 2) The intention of urban elderly to choose rural tourism mainly depends on their gender,age,education level,income,health and tourism motivation. Finally the paper discusses the significance of developing Internet technology and the construction of rural tourism destinations.