文献类型：期刊文献

中文题名：基于因子分析法的会展业参展行为决策因素实证研究

英文题名：A research on the decision-making factors of exhibitors

作者：庾为[1];乔巧[2]

第一作者：庾为

机构：[1]北京联合大学旅游学院;[2]北京米奥兰特国际会展有限公司

第一机构：北京联合大学旅游学院

年份：2013

期号：12

起止页码：51-54

中文期刊名：江苏商论

外文期刊名：Jiangsu Commercial Forum

基金：北京市属高等学校人才强教计划资助项目(项目编号:PHR201108425)的部分研究成果

语种：中文

中文关键词：会展参展;决策因子分析法;实证研究

外文关键词：Exhibitor, Participation Decision-Making, Factor Analysis, Empirical Research

摘要：会展活动中,参展商行为是展会成功的关键因素之一。本文以建立影响参展商参展行为决策的数量模型为基础,选取在北京举办的三个典型展会进行实地调研,通过因子分析法萃取主要影响因子并确定其影响权重,研究提出影响参展商参展行为决策的主要因素,为提升会展活动效果提供参考。研究显示,展会的市场购买力、专业观众(买家)的质量和数量是影响参展决策的首要因素。展会的行业影响力、同行企业的参展情况特别是知名或龙头企业能否参展,也是影响参展决策的重要因素。对于贸易型展会,主办方的官方背景对参展决策的影响不大,参展商更看重展会自身的影响力和品牌效应。
This passage is based on the exhibitors development of Convention and Exhibition Field. Collected enough theoretical research as a preliminary groundwork, and then set up a pattern for participation in decision- making. Using Beijing as the palace to collect questionnaire and talk about the exhibition with exhibitor. Three exhibitions represented as respondent. Through those records, using the Factor Analysis to analyze which factor influence the exhibitor, and confirm the weight of each factor. At last, give some advises and suggestions to the organizer, help them to improve the product and service of exhibition.