详细信息
Research on the Evaluation Index System of Product Compatibility in Online Retailing ( CPCI-S收录)
文献类型:会议论文
英文题名:Research on the Evaluation Index System of Product Compatibility in Online Retailing
作者:Li, Liwei[1];Wang, Xiaohong[1];Tian, Ling[1]
第一作者:李立威
通讯作者:Li, LW[1]
机构:[1]Beijing Union Univ, Sch Management, Beijing 100101, Peoples R China
第一机构:北京联合大学管理学院
通讯机构:[1]corresponding author), Beijing Union Univ, Sch Management, Beijing 100101, Peoples R China.|[1141755]北京联合大学管理学院;[11417]北京联合大学;
会议论文集:3rd IEEE International Conference on Computer Science and Information Technology (ICCSIT)
会议日期:JUL 09-11, 2010
会议地点:Chengdu, PEOPLES R CHINA
语种:英文
外文关键词:E-commerce; online retailing; Evaluation Index System
摘要:Few conceptual papers have offered systematic and comprehensive frameworks to assess and evaluate the compatibility of products with online retailing. Thus, this paper provides an evaluation index system for the compatibility of products with online retailing from the perspectives of products, consumers and channels based on the current literature and marketing framework. For the product dimension, this paper constructs the indexes from the perspective of searching trait, shopping experience trait, value, and logistics dependence traits based on the general process of online shopping; For the consumer dimension, this paper constructs the indexes of age, income, gender, education level and occupation from the perspective of target market orientation; For the channel dimension, this paper constructs the indexes of interactivity, convenience, return channels, payment channels, delivery channels, credit rating or popularity, which refers to the usability of channels.
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