文献类型：期刊文献

中文题名：基于网络评价的工业遗产旅游游客感知研究——以北京798艺术区为例

英文题名：A Study on the Perception of Industrial Heritage Tourism Tourists Based on Network Evaluation--Taking Beijing 798 Art District as an example

作者：岳晓燕[1];林芝玲[1];方正[2]

第一作者：岳晓燕

机构：[1]北京联合大学旅游学院,北京100101;[2]山东省诸城市高新片区党委,山东诸城262200

第一机构：北京联合大学旅游学院

年份：2024

期号：1

起止页码：145-151

中文期刊名：北方经贸

外文期刊名：Northern Economy and Trade

收录：国家哲学社会科学学术期刊数据库

基金：北京市社会科学基金一般项目(20SRB011)。

语种：中文

中文关键词：网络评价;工业遗产旅游;798艺术区;游客感知

外文关键词：networkevaluation;industrial heritagetourism;798 Art District;tourist

摘要：工业遗产旅游作为对工业遗产保护利用的重要模式备受国家的重视。为给工业遗产地的再开发利用提供参考和借鉴,通过网络评价和实际调研,利用ROST CM 6对北京798艺术区工业遗产旅游地游客感知的词频、语义网络和情感进行深入分析,针对游客感知问题,从质量管理、艺术定位和文化记忆的视角提出旅游地形象优化提升的对策建议。
Industrial heritage tourism,as an important model for the protection and utilization of industrial heritage,has received great attention from the country.In order to provide reference and reference for the redevelopment and utilization of industrial heritage sites,the paper uses network evaluation,actual research and ROST CM 6 to conduct in-depth analysis on the word frequency,semantic network and emotion,which are perceived by tourists in the industrial heritage tourism sites of Beijing 798 Art District.Based on these foundations,the paper proposes countermeasures and suggestions for optimizing and enhancing the image of tourist destinations from the perspective of artistic positioning and cultural memory.