文献类型：期刊文献

英文题名：An empirical research on the influencing factors of mobile commerce diffusion in China

作者：Li, Liwei[1]

第一作者：李立威

通讯作者：Li, Liwei

机构：[1] School of Management, Beijing Union University, Beijing, China

第一机构：北京联合大学管理学院

年份：2015

卷号：8

期号：6

起止页码：33-44

外文期刊名：International Journal of u- and e- Service, Science and Technology

收录：EI(收录号：20153001053461)

语种：英文

外文关键词：Regression analysis - Least squares approximations - Mobile commerce

摘要：This paper analyzes the factors affecting China’s mobile commerce diffusion at the infant stage and taking-off stage using the data of 31 provinces of China in the years of 2009 and 2012 respectively based on the partial least square regression method. The results of the analysis indicate that fixed broadband penetration rate, GDP per capita and internet penetration rate, urbanization level are the top 4 factors at the infant stage of mobile commerce diffusion, while internet penetration rate,2G mobile penetration rate, income and fixed broadband penetration are the top 4 factors at the taking-off stage of mobile commerce. The findings provide researchers and policy-makers systematic insights into the role of different factors in mobile commerce diffusion at a country level and over time. ? 2015 SERSC.